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They key to successful operations in one place

Payment Availability: What we know and offer!

Being able to deposit quickly, easily and securely at an online casino is one of the most important features for all types of casino player. There are a multitude of different deposit methods offered by the casinos, some are deposit only while others allow you to withdraw your winnings back to your deposit method.

Different states and different countries have different laws and regulations when it comes to gambling and this affects which payment options offer their services when it comes to online gambling.

Having a wide range of payment options offered by casinos helps make payments easier, more comfortable, and more accessible. These payment solutions often ensure fast payouts, which help to satisfy their customers. Fast payouts on Casinos and excellent services further help to improve the online gaming experience. It also helps to build a casino's credibility. What matters -is the more payment options a casino has the more customers they attract.

We at 1Click Games are following on market trends and are providing to our players variety of secure, fast and easy to use payment solutions, which can be used for deposits and withdrawals. Credit and debit cards, e-wallets, bank transfers and vouchers - are offered on our platform.

The bottom line is that 1Click Games picks a payment method based on needs and preferences. When accessing new markets we are sure that we have best possible payment solutions to offer. There are a number of different factors to consider, but we take the time to do our research, to be able to find the perfect option.

How to Build an Online Casino Value Ladder

Are you providing your customers enough value when you are expecting them to stick around, or invest more? What is your most valuable high-end product? Try breaking down your offering into the value ladder and it might help you to realise some fundamental flaws, by fixing which you will significantly improve your retention rate.

A value ladder is a map to strategize how you plan to serve your customers as they grow with you. It has a price axis and a value axis. You use it to map your products out visually, from your lowest-value product to your highest.

The first step of the ladder usually will be your bait, which is something for a small cost, or for free. It is something that your ideal customer would pay attention to. This is very important, because otherwise you will attract traffic that will not have any synergy with your product ladder.

With every new step of the ladder, not only should the price increase, but also the value you provide in return. For example, you can't offer 50 free spins as bait on signup and 50 free spins welcome bonus as your front offer because the price has increased but the value has remained the same.

The last step of the value ladder usually will be your continuity program, such as the VIP scheme. It is a step to which you eventually want to lead every customer and where you serve them at your highest level.

The whole idea is not to convince someone to buy your most expensive offering right away but to provide value to each customer at the unique level that they can afford, so after you have designed your value ladder, you should design sales funnels between each step of the ladder with its own upsells and downsells. Most importantly, always keep thinking of higher and higher levels of services (steps), because there is always something else you can offer.

With the help of 1Click Games’ software, you can fully automate your sales funnels, whether they are built on email cycles, popups, notifications, banners, landing pages, or all together. Our marketing tools offer comprehensive segmentation options, including per loyalty levels, which will help you to create strong and engaging continuity programs.

If you want to know about what works best on every step of the ladder, or learn more about our own experience, feel free to contact us and schedule a call.

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The Key to Successful Operations

It is highly important to focus on the right operations metrics based on customer needs and expectations. However, business operations should be always built around data. If you can’t measure something, there’s no way to know whether or not things are improving. Measuring success at each stage of the process you’re trying to fix is critical.

1Click Games have many ways of measuring strategies and tools to be able not only to design our processes with the end customer in mind but also to analyse data to identify the real problem in any given process.

Also, it is possible to make operations more efficient by using different tools and technologies to automate some processes. But to make sure that the automation doesn't make things worse. The best solution to a problematic process is usually simplification. Automation should only come into play once you’ve done everything you can to streamline the underlying procedure. For this step, we need to have proficient specialists who can understand how to fix those problems or change their behaviour so that improvements can be made.

1Click Games team is highly skilled and always focuses on improving our processes and products to meet our end customer's expectations. This is our key to successful business operations.

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