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1Click Games Launches Own Retention Automation Platform

An international supplier of white label solutions for the iGaming industry, 1Click Games, has added own built retention automation system to its 1Click CRM platform.

It is a system that automates all marketing operation, starting from bonus campaign configuration and promotional content management up to delivery via email, SMS and both Desktop and Mobile sites. It tracks behavior and forecasts activity of every customer. Because of the full automation it significantly reduces time spent on promotional planning yet uses personified approach to each customer based on customer’s previous activity patterns.

Maxim , CEO at 1Click Games, says: “We are living in automation era. However, personal approach is very important and most of the automated platforms are forgetting that customers are people, not just numbers. Keeping all that in mind, we have designed our own retention platform, an automated marketing system that almost without additional human effort adjusts itself to customers’ changing needs and any new industry tendencies.”

About 1Click Games
1Click Games is a supplier of premium white-label solutions for both iGaming startups as well as existing operators worldwide. 1Click Games focuses on fast integration, ensuring rapid and cost-effective time to market for all its clients. Operators are provided a complete gaming site with a full suite of top iGaming products including casino, sportsbook, mobile casino and live casino, all deployed under unified management platform, as well as services like sublicensing, branding, content management, etc. 1Click Games brand is owned by HighWeb Ventures N.V. More information about 1Click Games is available at

For further information please contact:

Vadim Mikhailov, PR and Marketing, 1Click Games,